Account Manager (Permanent)

Gauteng- Bryanston -Other

Publication: 03 Jun 2026

Job Description

1. The Account Manager is responsible for driving revenue growth, strengthening distribution partnerships, and increasing market share for Singapore Airlines within an assigned portfolio of travel trade, corporate, OTA, MICE/Groups, ITCs and/or consolidator accounts.
2. The role focuses on commercial strategy execution, relationship management, market development, and brand representation, in line with Singapore Airlines’ premium positioning.

• Manage and grow a defined portfolio of travel agents, corporate clients, OTAs, Groups & MICE, ITCs and strategic partners
• Build strong, trusted relationships at decision-making and booking influencer levels
• Conduct regular sales calls, presentations, joint sales visits, and account reviews
• Act as the primary brand ambassador for Singapore Airlines in the market

• Achieve and exceed revenue, yield, market share, and traffic targets
• Drive sales across priority routes, cabins, and strategic campaigns
• Identify new business opportunities, untapped accounts, and growth segments (corporate, leisure, VFR, premium, students, niche etc.)
• Promote ancillaries, premium products, and value-added services to increase total revenue
   

• Implement sales and marketing initiatives, fare campaigns, tactical offers, and product launches
• Work closely with Marketing and Partnerships teams on joint promotions, incentives, and tactical activations
• Support events such as trade roadshows, awards events, training sessions, and familiarisation trips
• Monitor campaign effectiveness and recommend improvements
   

• Analyse market trends, competitor activity, distribution performance, and consumer behaviour
• Provide regular market feedback and insights to Sales Manager
• Support route development and network initiatives through data-driven recommendations
• Identify risks and opportunities impacting sales performance
   

• Maintain accurate sales reports, forecasts, and account plans
• Track performance against targets and KPIs
• Ensure compliance with internal sales processes, pricing policies, and agreements
• Use systems (SMT, Tableau) and internal platforms effectively

• Revenue and market share achievement
• Account production growth
• Campaign performance and ROI
• Quality of trade engagement and coverage
• New business acquisition
• Product mix and premium cabin penetration

• Strong sales, negotiation, and influencing abilities
• Excellent presentation and communication skills
• Commercial and analytical mindset
• Ability to manage multiple accounts and priorities
• High attention to detail and disciplined planning
• Proficiency in performance analysis 
• Market and destination development experience

• Relationship-driven and customer-focused
• Resilient, proactive, and results-oriented
• Comfortable working independently and collaboratively
• Strong brand ambassador mindset aligned to a premium airline

Salary

Negotiable based on experience

Required Qualifications

• Business, Marketing, Tourism, or related field (preferred)
• 2–5+ years’ experience in airline sales, travel industry, tourism, or aviation
• Strong understanding of GDS, fare structures, and airline distribution (advantageous)
• Experience managing trade or corporate accounts preferred

Location

Bryanston

General Details