Job Description
Purpose:
- The Account Manager is responsible for driving revenue growth, strengthening distribution partnerships, and increasing market share for Singapore Airlines within an assigned portfolio of travel trade, corporate, OTA, MICE/Groups, ITCs and/or consolidator accounts.
- The role focuses on commercial strategy execution, relationship management, market development, and brand representation, in line with Singapore Airlines’ premium positioning.
Key Responsibilities:
Account Management & Relationship Building
- Manage and grow a defined portfolio of travel agents, corporate clients, OTAs, Groups & MICE, ITCs and strategic partners
- Build strong, trusted relationships at decision-making and booking influencer levels
- Conduct regular sales calls, presentations, joint sales visits, and account reviews
- Act as the primary brand ambassador for Singapore Airlines in the market
Sales Performance & Revenue Growth
- Achieve and exceed revenue, yield, market share, and traffic targets
- Drive sales across priority routes, cabins, and strategic campaigns
- Identify new business opportunities, untapped accounts, and growth segments (corporate, leisure, VFR, premium, students, niche etc.)
- Promote ancillaries, premium products, and value-added services to increase total revenue
Trade Marketing & Campaign Execution
- Implement sales and marketing initiatives, fare campaigns, tactical offers, and product launches
- Work closely with Marketing and Partnerships teams on joint promotions, incentives, and tactical activations
- Support events such as trade roadshows, awards events, training sessions, and familiarisation trips
- Monitor campaign effectiveness and recommend improvements
Market Intelligence & Strategy
- Analyse market trends, competitor activity, distribution performance, and consumer behaviour
- Provide regular market feedback and insights to Sales Manager
- Support route development and network initiatives through data-driven recommendations
- Identify risks and opportunities impacting sales performance
Reporting & Administration
- Maintain accurate sales reports, forecasts, and account plans
- Track performance against targets and KPIs
- Ensure compliance with internal sales processes, pricing policies, and agreements
- Use systems (SMT, Tableau) and internal platforms effectively
Key Performance Indicators (KPIs)
- Revenue and market share achievement
- Account production growth
- Campaign performance and ROI
- Quality of trade engagement and coverage
- New business acquisition
- Product mix and premium cabin penetration
Skills & Competencies:
Professional Skills
- Strong sales, negotiation, and influencing abilities
- Excellent presentation and communication skills
- Commercial and analytical mindset
- Ability to manage multiple accounts and priorities
- High attention to detail and disciplined planning
- Proficiency in performance analysis
- Market and destination development experience
Personal Attributes
- Relationship-driven and customer-focused
- Resilient, proactive, and results-oriented
- Comfortable working independently and collaboratively
- Strong brand ambassador mindset aligned to a premium airline
Salary
Negotiable based on experience
Required Qualifications
Qualification:
- Business, Marketing, Tourism, or related field (preferred)
- 2–5+ years’ experience in airline sales, travel industry, tourism, or aviation
- Strong understanding of GDS, fare structures, and airline distribution (advantageous)
- Experience managing trade or corporate accounts preferred
Location
Gauteng
Bryanston
General Details
2-5 + years’ experience. Need to have knowledge of GDS.
Working hours - 8:30-5:00 - Monday to Friday
Application details
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