Head of Aviation (Sales & Marketing) (Permanent)

Gauteng- Bryanston -Airline

Publication: 06 Aug 2026

Job Description

AVIAREPS is the world's leading international representation, marketing and communications company for the aviation, travel and hospitality industries. Founded in Germany in 1994, the company has grown into a global network providing outsourced commercial, sales, marketing and operational services to airlines, destinations, hotels, attractions, cruise lines, airports and other travel-related businesses.
 

With operations spanning more than 70 countries and 77 offices across Europe, Africa, the Middle East, Asia-Pacific and the Americas, AVIAREPS enables clients to establish or expand their presence in global markets.
 

Role
Responsible for leading AVIAREPS South Africa's commercial activities across its portfolio of airline, tourism, destination, hospitality and/or travel clients, this secondary leadership position will suit a commercially driven individual who thrives in a lean, innovative environment and enjoys balancing strategic planning with hands-on abilities.
 

The successful candidate will lead by example, foster a collaborative culture, and maximise the effectiveness of a small, high-performing team and must be comfortable in developing commercial strategies, leading client presentations and negotiating contracts, while also being able to organise workshops, produce sales reports, create and assist with marketing campaigns and budgets, visit travel agents, manage key accounts and support the team with day-to-day operational requirements.
 

Primary Objectives
This is a working management role where the successful candidate is expected to actively contribute to achieving sales targets rather than managing solely through delegation, including but not limited to:

• Revenue growth and profitability across the AVIAREPS client portfolio (primarily aviation, secondary other trade sectors). 
• Prepare business plans, budgets and commercial forecasts. 
• Drive new business development and opportunities. 
• Build strong relationships across the travel industry. 
• Present strategic recommendations to airline and tourism clients. 
• Lead a highly engaged, flexible and customer-focused commercial team. 
• Maintain a "hands-on" management style while providing strategic direction and personally manage strategic portfolios while leading the sales team.
• Lead airline or tourism launch activities. 
• Develop and oversee integrated marketing activities according to client budgets.
• Where required, personally assist with campaign planning, event logistics, content preparation and campaign execution.
   

Operational Support

• Active involvement in day-to-day commercial operations.
• Monthly sales reports and assisting with client reporting.
• Review MIDT and other data statistics.
• CRM management.
• Assist with quotations and proposals.
• Coordinate marketing collateral and support event projects.
• Monitor marketing campaigns and performances within budgeted allocations
   

• Must have an acceptable standard of numeric skills and knowledge.
• Experience in Commercial budgeting, revenue forecasting, marketing budget management, cost control and profitability.
• Monthly commercial reporting will be an advantage.

Availability

Subject to availability

Salary

Subject to experience

Required Qualifications

Qualifications & Experience

• BCom in Business, Marketing, Commerce, Tourism or a related field preferred. 
• Minimum 8–10 years' commercial experience primarily within the aviation and tourism industries.
• Minimum 5 years' management experience. 
• Proven success in airline, travel and/or tourism sales and marketing. 
• Good knowledge and connections with the South African travel trade, including leisure and corporate channels, travel trends, and consumer behaviour.
• Strong commercial and financial acumen. 
• Excellent communication and presentation skills (English first language) 
• Entrepreneurial mindset and self-starter.
• Strong organizational and analytical skills.
• Able to prioritise multiple projects simultaneously. 
• Technical understanding of airline sales, operations, reservations, BSP and BI tools.
• Full proficiency in all Microsoft Office applications (Word/Excel/Powerpoint).

Location

Bryanston

General Details

Attributes

The ideal candidate is a commercially astute, energetic and adaptable secondary leader who enjoys building business, nurturing client relationships and leading from the front. They are equally comfortable developing strategic growth plans, presenting to airline client executives, visiting travel agents, organising trade workshops, reviewing sales reports or supporting the team with operational tasks. They understand that success in a client-focused organisation depends on collaboration, flexibility and a willingness to contribute wherever needed.
 

Own reliable transport and clean driver’s license is mandatory
 

What we offer 

• Competitive salary depending on experience
• 20 working days annual leave
• Co-working with a hands-on team of professionals
• Great opportunity towards future career growth
   

Note

All candidates must be eligible to live and work in South Africa without restriction. The company will not be able to assist with any Visa requirements.
 

Application Process

Please email Curriculum Vitae and motivation to: InfoZA@aviareps.com - click on the "Apply Now" button.
 

Closing Date: 31 August 2026.

We thank all applicants for their interest in joining AVIAREPS South Africa. Due to the anticipated volume of applications, only candidates who are shortlisted for an interview will be contacted.
 

If you have not received a response from us within four weeks of the application closing date, please consider your application unsuccessful on this occasion. We sincerely appreciate your interest in AVIAREPS and encourage you to apply for future opportunities that match your skills and experience. We wish you every success in your future career development.

Application details

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