Travelinfo

Job Description

About the Opportunity

We’re seeking a Marketing Manager to lead and connect WOLO Travel’s marketing efforts across channels, campaigns, and customer touchpoints.

Reporting to the Marketing Director, you’ll play a key role in shaping marketing direction, translating strategy into integrated campaigns, and ensuring marketing activity is cohesive, well-executed, and commercially effective. This role is ideal for someone who can bring clarity and momentum to a fast-moving marketing function - pulling together multiple inputs into seamless marketing projects that drive brand growth and qualified leads.

You will lead a specialist marketing team including a Paid Media Specialist, Content & Community Manager, Creative Marketing Assistant, and Website & SEO Specialist, bringing their work together into cohesive, high-performing campaigns.

Key Responsibilities 

1. Marketing Strategy & Integrated Campaign Leadership

• Contribute to the development and execution of WOLO Travel’s marketing strategy in line with business priorities.
• Translate commercial goals into clear marketing initiatives and campaign plans.
• Lead integrated campaigns that connect paid, content, email, digital, retail, and experiential channels into one consistent customer story.

2. Campaign Planning & Delivery

• Own the campaign calendar and coordinate campaign delivery from concept through to execution.
• Brief and align internal specialists and external suppliers to ensure work is delivered on time and to standard.
• Ensure campaigns are joined-up across touchpoints - from website and email to retail and social.

3. Leading Specialists & Coordinating Delivery

• Lead a specialist marketing team to deliver integrated campaigns across paid, content, web, email, and retail.
• Set clear priorities, briefs, and timelines so work moves fast and lands consistently.
• Ensure channel activity connects into one campaign story - aligned messaging, clean execution, and a strong WOLO standard.
• Build capability and consistency across the team through guidance, feedback, and simple repeatable ways of working.

4. Content, Creative & Brand Quality

• Guide and refine campaign creative and messaging, ensuring everything feels unmistakably WOLO.
• Contribute creatively where needed, with a strong eye for detail, tone, and consistency.
• Ensure marketing assets are fit-for-purpose across digital, retail, and campaign environments.

5. Performance, Insights & Optimisation

• Track and interpret marketing performance across key channels (traffic, leads, conversion, ROI).
• Identify optimisation opportunities and ensure learnings are applied in future campaigns.
• Pull together clear reporting and insights that support decision-making and prioritisation.

6. Budget Support & Resource Alignment

• Own the marketing budget end-to-end - planning, allocating, pacing, and reporting spend to ensure it’s aligned to priorities and delivering ROI.
• Direct resource allocation across campaigns (time, people, suppliers, production), ensuring the right effort and spend goes to the highest-impact work.

7. Partnership Activation & Integration

• Manage and activate marketing partnerships, ensuring they are integrated into campaigns and contribute to brand exposure, lead generation, and commercial outcomes.

8. Cross-Functional Collaboration

• Work closely with sales, retail, product and operations teams to ensure marketing activity supports wider business goals.
• Improve alignment across teams so marketing projects run smoothly and deliver impact.

Salary

Competitive; share your salary expectations

Required Qualifications

Our Ideal Candidate

• Strong at turning strategy into cohesive, high-quality campaign delivery.
• Comfortable leading cross-channel work through specialists, not trying to do everything personally.
• Commercially minded, with a clear understanding of how marketing drives leads and revenue.
• Organised, proactive, and able to manage multiple priorities in a fast-paced environment.
• Confident communicator who can align stakeholders, guide creative work, and keep projects moving.

Experience & Qualifications

• Relevant degree in marketing or a related field.
• Proven experience leading or coordinating integrated marketing campaigns.
• Solid working knowledge of digital marketing (paid, social, email, website) and performance measurement.
• Comfortable using analytics and reporting tools (e.g., GA4, Meta reporting, CRM reporting, dashboards).
• Strong attention to detail, a good creative eye, and a love for sharp copy and witty communication.

Location

Cape Town CBD

General Details

Benefits and Other Information

• Home Base: Located in the Cape Town CBD (own transport required).
• Hybrid Work Environment: Structured work-from-home and work-from-office setup.
• Guaranteed Time Off: Receive 10 WOLO Weekends (long weekends) per year.
• Lifestyle Commitment: Join a lifestyle brand committed to “Working to Live, not Living to Work!”